OUR STORY

A British, family-owned aviation watch brand

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FLYER® is a British, family-owned watch brand created by people who have spent more than 25 years working in aviation. Everything we do is built around one mission: Helping Dreams Take Flight.

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Why FLYER?

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Aviation has given us more than a career. It has taken us around the world, introduced us to new cultures and shown us places and people we would never otherwise have met. That sense of freedom and discovery is where the name FLYER® comes from.

But we also know how many people share that passion and never get the chance to fly. The cost of training, such as gaining a Private Pilot’s Licence, puts flying out of reach for far too many talented and determined people. We wanted to do something about it.

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More than a watch

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There are plenty of aviation-themed watches out there. What makes FLYER® different is what happens after you buy one. Our watches support Helping Dreams Take Flight, a charity that provides flying and gliding scholarships to people who might otherwise never have the chance, whatever their age, background or ability.

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Through Helping Dreams Take Flight

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The charity our watches support has taken that work further. In 2026, its scholars Rebecca, Shanna, Darshak, Lucas and Aashish took to the skies at Sywell, North Weald, Duxford, Booker and the Long Mynd, from first gliding flights to powered flying lessons. Applications for the 2027 scholarships open in January.

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Life is looking up

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When you wear a FLYER®, you’re not just wearing a watch designed for people who love aviation. You’re helping the next generation of pilots take their first steps into the sky. Thank you for being part of it.